Chapter 4 Blog 4
The concept I chose to examine from chapter 4 is the importance of feedback. Feedback is a system of loops that connects communication and action. When conducting business at an organization the main goal is pleasing your customers and making a profit. You want them to come back to the organization time after time. When customers express their ideas to the organization about what they expect to get out of their product or service it gives the organization a chance to better serve the customers. Feedback allows this to happen by giving the public or customers a chance to communicate with the organization. In my personal experience, the customers I dealt with provided feedback by asking us if we were going to carry certain labels of clothing. They would contact the owner and ask if she could order various items. As a result the owner would order the things and take the requests as a form of feedback the customers were offering because they were letting us know what they want.
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